Our approach to impact

The world doesn't need just another brand

We know that creating the products we sell leaves an impact on the planet and people involved along our supply chain. We want to make that impact as positive of a force for good as it can be. Explore how below.

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How we operate

These are our operating principles. We use these as levers to minimise our negative impact, and maximise our positive impact. You can explore each below on this page in more detail.

  • Natural & recycled materials

  • Circular model

  • Make every purchase matter

  • Transparency

Natural & recycled materials

  • Apparel and textile accessories

    All our apparel and textiles use either one or a combination of GOTS certified organic cotton and/or post-consumer recycled organic cotton

  • Art prints

    All our art prints are printed on FSC certified paper, framed using sustainably sourced wood, and printed using water based inks

  • Journals

    Our high quality journals feature a Kraft paper cover, 70 gsm recycled paper, and elastic pen loop and elastic closure made with recycled plastic

  • Shipping

    Our products are shipped in a rip and splash proof mailer bag made out of paper, or cardboard boxes with paper-based tape (for bigger orders)

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Our circular model

Adopting a circular model ensures resources are reused, waste is minimized, and our impact on the planet is transformed into a positive, sustainable legacy, rather than a destructive one. Click through the slideshow below to see how our circular model works with our textile products.

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Making every purchase matter

Every product we sell contributes to a positive cause, yes every single one. And we don't just give a few cents from our profits, we give 5% of our total revenue from the product. While there are so many worthwhile causes, we are currently supporting the charities below for their important work on health and education.

Shop and support our causes

Medical Aid for Palestinians

Providing emergency medical aid across the world

The Malala Fund UK

Learn more
 
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Transparency

We believe by creating more transparency around our supply chain, materials, and operations, we can help you as a customer make an informed decision.

We create transparency by providing information on each product page regarding the material, the production, the pricing and the environmental impact. We're not perfect, and we will strive to enhance our levels of transparency over time.

Explore our products