
The idea for Misra began in early 2024, sparked by a period of self-reflection when I had the chance to step away from my job for a while. I took the time to journal, ask myself bigger questions, and turn inward. This journey brought a new level of clarity—but also a relentless curiosity for self-exploration. At the same time, I was coming across examples throughout history of philosophers, artists, writers, and poets from around the world — from Plato, to Lao Tzu, to Bulleh Shah — have wrestled with life’s deepest questions, offering wisdom that remains as relevant as ever. I wanted to find a way to bring that wisdom into our daily lives in a meaningful, accessible way. I was also just tired of brands not taking their responsiblity to people and the planet seriously. So much plastic has become a norm in everything around us — even the clothes that touch our skin every day. And too much effort is dedicated to only driving profits.
That’s where Misra’s journey began. And while we’re only at the very start, we’re beyond excited for everything that’s ahead. See you on the inside!
Vishal,
Founder, Misra

Within is where it begins
